By Steven Macdonald Running your own business is one of the most rewarding and also stressful and time-consuming jobs you could ever do. Especially when you’re first starting out and growing your business, there is never enough time to get everything done. You need to figure out very quickly how to be productive. The trouble […]
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Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics
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Successful content marketing is far from slapping words onto (digital) paper. It requires research, careful planning, ongoing data analysis, constant innovation and reflection. Sounds like you’d need an entire team of experts to get it all done, right? Certainly more hands on deck wouldn’t hurt. But even a small team (or hey, a team of
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Bad business writing costs American businesses nearly $400 billion every year. Yup, $400 billion—with a “B.” That’s according to Josh Bernoff, who conducted a survey about businesspeople who write at work. He says American workers spend 22% of their time at work reading, and also believes that more than a quarter of that time—6%—is wasted due
