It’s that time of year again — time to release our rankings for the top 25 best university websites in the United States. In the inaugural version of our report report (2018), we expected to rank top American university websites and find a clear winner. Instead, we discovered five primary themes around which […]
Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Even just opening a blank Excel spreadsheet can feel overwhelming. Thankfully, sometimes all that’s needed to get on the right track is a quick how-to and a great starter template, which is exactly what we have
How to Build a Content Calendar (Plus a Free Template) Read More »
The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are
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It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech
7 Ways to Use Social Media to Create Buzz-Worthy Events Read More »
January 16th, 2018 Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s more than all the pictures taken by smartphones in the world. Snapchat
Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social
The 12 Best Social Pros Podcast Episodes of All Time Read More »
With organic social content from brands reaching new lows in reach and effectiveness, content marketers must look elsewhere for mechanisms to drive views and downloads. Social sharing is key here, as recommendations from real people are more trustworthy than recommendations from brands, in most cases and circumstances. Thus, if a reader/viewer/listener likes the content enough
New Research Reveals What Makes Great, Shareable Content Read More »
