By Carl Faulds When you’re seeking financing, particularly financing to power growth, it’s all too easy to overlook one important question: Can your small business actually afford the borrowing? Here are steps to take to determine whether your small business can afford a loan. Calculating your debt service coverage ratio To understand what you can […]
Can Your Company Actually Afford a Small Business Loan? Read More »
Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive and serve as one of the four most effective drivers
4 Compelling Stats That Prove Email Marketing Is Alive – Email Marketing – SMTP services Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for growing your business with influencer marketing! Are you tired of getting the same old lackluster results for your marketing strategy? Marketing can drive even the most hardened entrepreneur up the wall. Branding, speaking your audience’s language, platforms etc and figuring out which marketing strategies are most
UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
“The minute you’re satisfied with where you are, you aren’t there anymore.” — Tony Gwynn A sustainable business is a growing business, not a static one. This might seem like a simple concept, but it is an idea that most business owners do not consider. To stand out, to continue to earn well, to stay motivated, and
