Gucci

Gucci’s gamification chief on strategy, Dungeons & Dragons and digital transformation – Econsultancy

digital transformation, Festival of Marketing, Gamification, Gucci /

Anders Lange has worked in digital transformation at luxury brand Gucci for close to ten years, beginning in 2010 as Senior Omnichannel Manager. He currently holds the slightly unusual title of Head of Strategic Gamification at Gucci, and also consults on digital transformation for major brands like Warner Bros and Google. He is due to […]

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Luxury marketing search strategy, Part 1: Consumer mindset

consumer behavior, consumer mindset, Gucci, Industry, Luxury goods, luxury marketing, psychology, Search Marketing, search strategy, SEO /

Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone. Luxury brands, resellers, and even counterfeiters are

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