UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to […]
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Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Why? Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. Imagine this: You’re
How to Control Page 1 of Google, Not Just Rank on Page 1 Read More »
Today, I’m going to talk about seven content marketing hacks that will crush it in 2019. Content Marketing Hack #1 – The Skyscraper Method I’ve talked about the art of the skyscraper technique, which was developed by Brian Dean of Backlinko back in 2015. Broken down into three steps, the skyscraper technique involves: Finding link-worthy content
7 Content Marketing Hacks That’ll Crush it in 2019 Read More »
Getting your freelance writing career off the ground takes work. In the beginning, it’s easy to get discouraged by how saturated with writers the market seems to be and how difficult it is to get paid work — especially when you don’t have much experience. But don’t worry, I’ve put together some advice from a
How to Establish Yourself as a Reputable Freelance Writer Read More »
Five Ways To Improve Your Headlines Headlines matter. This isn’t a marketing newsflash. Back in the Mad Men era, David Ogilvy famously said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
How To Write Better Headlines Based On Data [Research] Read More »
When we think of keyword research, it is usually applied to the more technical side of promotion. Brands use it to see what SEO tactics they need to use in order to narrow down their place in a market or what their competitors are doing to generate search referral traffic. Keyword research is a staple
The Content Marketer’s Guide to Keyword Research Read More »
Ever wondered how to consistently write effective blog post titles? It’s one of the most important skills to have in the online world. Let’s look at a graphic summary and then jump into some big details below: An introduction to blog post titles and headlines An entertaining and eye-catching headline can help a blog post
A Huge Guide on How to Write Effective Post Titles Read More »
