When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your […]
How To Avoid Blogging Blarney: 17 Ways To Change Your Blog Read More »
Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave
Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels Read More »
2018 B2B Content Marketing Trends [Research] With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success. If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research
How To Use 2018 B2B Content Marketing Trends To Improve Results Read More »
Five Ways To Improve Your Headlines Headlines matter. This isn’t a marketing newsflash. Back in the Mad Men era, David Ogilvy famously said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
How To Write Better Headlines Based On Data [Research] Read More »
