Advertising and messaging on product packaging is a regular practice, but are brands utilizing everything at their disposal to share their unique story and message? While branding a product’s exterior packaging does have guaranteed benefits as a long-established marketing strategy, many companies are beginning to share messaging on liners, inserts and more to take full […]
Technology as the new frontier Read More »
Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most profitable holiday season on record, set to bring in more than $100 billion in online sales. “One out of every six dollars this holiday season will be spent between Thanksgiving
As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may have just survived it. Either way, congratulations — you can take a deep breath. Now it’s time to set your sights farther down the road, aiming at new audiences and armed with new
Engage those holiday shopping stragglers Read More »
Gone are the days of enticing shoppers with festive windows and door-busting sales. As brick-and-mortar retailers continue to suffer from losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the internet’s infinite aisles and endless sales. Fueled by advancements in mobile commerce, and lured by lower and lower prices as competition between large retailers and digital marketplaces intensifies,
Deck the halls with boughs of data Read More »
Adobe says this year’s holiday e-commerce earnings will beat last year’s $92 billion — up 13.8 percent to break $100 billion. According to Adobe, online sales will reach $107.4 billion, with the largest online shopping day of the year to occur Cyber Monday, November 27. The Monday after Thanksgiving is expected to bring in $6.6
Holiday e-commerce revenue will surpass $100B, according to Adobe Read More »
Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend happens in the four weeks leading up to Black Friday, and that last year’s Black
How consumers plan to research & purchase gifts this season Read More »
The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might say that the holiday shopping season is, by nature, the enemy of personalization. But the bedlam of the holidays actually brings invaluable insights and increased opportunities for retailers to fine-tune their personalization strategies. Indeed, today’s consumers are
How holiday shopping can help retailers reshape their personalization strategies Read More »
At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry. After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And while it may seem easy to draw a connection between this trend
Millennial and Gen Z shoppers are brick-and-mortar’s essential future Read More »
A lot of customers naturally have their sights set on the December holidays, when they can enjoy the fruits of their planning and shopping efforts. But for retailers, the focus is squarely pointed at Black Friday and Cyber Monday, which feature the biggest payoff of the holiday season — and it’s the reason I recommend
Strategies to stand out on Black Friday Read More »
As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their holiday preparations months earlier than last year. The e-commerce software provider surveyed more than 1,000 of its clients, primarily B2C retailers with annual earnings from less than $50,000 to more than $1
37% of online retailers started holiday preparations earlier this year Read More »
