holiday sales

6 Things You Can Do Now to Boost Your Holiday E-Commerce Sales

By Brandon Bauer For digital marketers, the holiday e-commerce season is never far from mind. But now that the calendar has turned from summer to fall, it’s time to shift fully into planning mode. After all, the biggest shopping season of the year only lasts six weeks, so we had better make the most of […]

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How Ecommerce Sites Can Increase Traffic Beyond the Holidays

By Rob Toledo Ah, the holidays. Remember them? A time when merchandise practically walked itself from crowded shelves to customer doorsteps — when being an ecommerce site meant checking and rechecking and re-rechecking that your servers could handle daily surges of frantic last minute shoppers. It all seems so far away now. But springtime does

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How to Use PPC Advertising to Get the Most Out of the Holidays

The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017.  In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last

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Expert Tips to Help Small Businesses Maximize Holiday Retail Sales

Black Friday, Cyber Monday—any sale, really—should be an opportunity to increase sales. Whether you started planning for the big holiday sales during the summer or have done nothing yet, you still have time to generate additional revenue if you act now. Put serious thought into what you are offering before you launch. Poorly designed offers

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