By Brandon Bauer For digital marketers, the holiday e-commerce season is never far from mind. But now that the calendar has turned from summer to fall, it’s time to shift fully into planning mode. After all, the biggest shopping season of the year only lasts six weeks, so we had better make the most of […]
6 Things You Can Do Now to Boost Your Holiday E-Commerce Sales Read More »
If you have business accounts on social media, you are already engaged in social selling, though you may not be using that term specifically. You already know that “selling” on social media is not directly promoting your product or service. It is meeting consumer demand for a relationship with you. It is letting that consumer
Whether your business is in the B2B space or consumer goods, the holiday season presents some unique SEO opportunities to capitalize on, and important pitfalls to avoid. Ecommerce, brick and mortar retail stores, and even B2B businesses can experience unique opportunities by being visible in search at a time when people are actively shopping, researching,
Why a well-crafted SEO strategy is imperative for the holidays Read More »
It’s the first of November. Is your eCommerce shop ready for the holiday season? Now is the time to get your business situated and ensure that it is prepared. Many of your holiday shoppers will be first-time customers. You want them to leave your website with a good impression, one that keeps them going back
The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017. In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last
How to Use PPC Advertising to Get the Most Out of the Holidays Read More »
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of
Black Friday SEO: Last-minute tips for the holiday season Read More »
Take control of your transactional emails before Black Friday The holidays are a crucial time for your business. We might be approaching the most wonderful time of year (Santa Clauses everywhere, steaming mugs of eggnog…), but the holiday season is also a stressful time for e-retailers. That’s right, between Black Friday on November 24 and
Get Your Transactional Emails Right This Holiday Season With Real-Time Monitoring Read More »
geralt / Pixabay The holiday season is just around the corner, and it’s already time to prepare. Capture and convert holiday traffic this year with seamless payments and checkout. Here is a guide on where to start, what to implement, and how to reach that holiday conversion rate goal. Once you determine the next steps
