Home smart speakers

Using smart speakers as a marketing channel

Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences A bit of background Voice technology uses Natural Language Processing (NLP) and AI to provide a more intuitive way of interacting with devices including smart speakers. […]

Consumer use of voice-controlled digital assistants / smart speakers

Digital marketing strategy, Home smart speakers, SEO BLOG, Voice-controlled digital assistants / Good To SEO

Chart of the Day: What emerging behaviours are consumers showing as they interact with digital assistants and what are the implications for marketers? At the moment the physical and virtual papers are full of reviews and consumer experiences of the different options for home smart speakers. It’s no surprise, since this is one of the biggest

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