hook

The Video Structure that Big Agencies Use to Create Successful Videos

call to action, CTA, hook, Problem, Research, solution, Story, successful videos, target audience, Video Marketing, video structure /

When it comes to promoting and growing a business, everyone knows that video is king. But what’s often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re […]

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How to grow your creative business using ‘tasters’ – Red Lemon Club

Career, clients, creative, creativity, hook, ideas, Lead, market, Marketing, Promote, Promotion, Starbucks, success, taster /

You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother?  Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a

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