How To Guides: Marketing Strategy

Why emotion is crucial to create brand advocates — and what you can do about it

If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands […]

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Have you watered your leads?

Channel: CMO Zone, How To Guides: Marketing Strategy, Marketing Strategies Column, SEO BLOG / Good To SEO

Across industries, summertime brings a notorious sales slump. As people begin fleeing for vacation in May, leaving their inboxes and responsibilities behind, it seems like the out-of-office replies stay up until September. While this is a healthy reset for most people, it proves a challenge for marketers and sales teams looking to maintain a steady

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How are they Driving the Modern Marketing Organization?

A-Post to MarTech Today, Channel: CMO Zone, Driving the Modern Marketing Organization Column, How To Guides: Marketing Strategy, Marketing Land on Instagram, SEO BLOG / Good To SEO

When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing officers were approaching the critical tasks of team organization and talent development, all while facing digital disruption and demands for rapid business growth. It was clear that to drive growth amid this disruption, top marketers

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