As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are planning to make improvements to our business? Maybe we should be thinking about our New […]
Assessing the impact of poor data on retail: The 1-10-100 rule Read More »
Advertising and messaging on product packaging is a regular practice, but are brands utilizing everything at their disposal to share their unique story and message? While branding a product’s exterior packaging does have guaranteed benefits as a long-established marketing strategy, many companies are beginning to share messaging on liners, inserts and more to take full
As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may have just survived it. Either way, congratulations — you can take a deep breath. Now it’s time to set your sights farther down the road, aiming at new audiences and armed with new
Gone are the days of enticing shoppers with festive windows and door-busting sales. As brick-and-mortar retailers continue to suffer from losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the internet’s infinite aisles and endless sales. Fueled by advancements in mobile commerce, and lured by lower and lower prices as competition between large retailers and digital marketplaces intensifies,
The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might say that the holiday shopping season is, by nature, the enemy of personalization. But the bedlam of the holidays actually brings invaluable insights and increased opportunities for retailers to fine-tune their personalization strategies. Indeed, today’s consumers are
How holiday shopping can help retailers reshape their personalization strategies Read More »
At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry. After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And while it may seem easy to draw a connection between this trend
Millennial and Gen Z shoppers are brick-and-mortar’s essential future Read More »
A lot of customers naturally have their sights set on the December holidays, when they can enjoy the fruits of their planning and shopping efforts. But for retailers, the focus is squarely pointed at Black Friday and Cyber Monday, which feature the biggest payoff of the holiday season — and it’s the reason I recommend
As the holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact, all signs point north as disposable personal income, a climbing stock market and strong consumer confidence continue to grow. 2017 holiday sales are expected to top $1 trillion, or an increase as
Columbus Day isn’t in the same pantheon of shopping holidays as the likes of Black Friday or Cyber Monday, but if brands want to set themselves up for success during the holiday season, they shouldn’t overlook it. October often marks the start of the holiday marketing season, with brands preparing, testing messaging and experimenting with
How to prep your marketing campaign before the holiday season Read More »
With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you maximize your affiliate marketing campaigns this
Affiliate marketing strategies for success during the holidays Read More »
