Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering today — even if your potential holiday video […]
Video marketing prep for great holiday results Read More »
With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack wish lists and switched over to the holidays. The holiday season seems to get earlier every year, so it’s important for email marketers to get a head start on what is going to resonate with consumers. During the last
5 ways to write better email subject lines this holiday season Read More »
There’s a critical error we tend to make in marketing for retail these days, particularly around the holidays: We have a tendency to put too many eggs in the digital basket. Brands and retailers make the mistake of focusing on driving online customers to online stores. You’ve experienced it: You shop for a pair of
Want to win more sales this holiday season? Don’t bet the farm on digital Read More »
As we move closer to 2018, many retailers will try to break through the clutter and grab their portion of the more than $1 trillion being spent by consumers this holiday season. What many of them don’t realize is that much of their success will be predicated on how they handled their relationship with customers
A brief history of customer loyalty Read More »
While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement. For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel
The game changer in retail personalization: Consumer identity management Read More »
Name a big search engine. If you didn’t mention Amazon, you should. It’s a vast commerce search engine whose reach extends far beyond “hard good” products — especially as Amazon moves into digital content delivery and services. Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into
Amazon advertising: Beyond Prime Day Read More »
The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list of iconic brands that have fallen off their retail pedestals. This year has already proven to be a retail cull, and this holiday season will add more names to that list. It’s make-or-break for many, and
It’s a pressure-packed holiday season for retail Read More »
The very concept of how people buy has fundamentally changed, due to the emergence of digital platforms like search engines, online reviews, social media and e-commerce marketplaces. This new online landscape has led to a rapidly expanding gap between consumers and the brands they shop for. To better understand this widening disconnect, we first need
How brands can close the gap between themselves and consumers Read More »
While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn to physical store locations to tangibly touch items, make purchases and process returns or exchanges. Rather than pitting the two channels against each other, retailers can secure a much larger wallet share by giving consumers the best of
Customers view a ‘single lens’ Read More »
