How To Guides: Social Media Marketing

5 ways one entrepreneur used Instagram to build a powerful network of contacts

Channel: Social Media Marketing, Facebook: Instagram, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have more successful businesses than you do, and yet another one of your Aunt Anne’s cats photoshopped into a unicorn (Seriously, who showed her that app!??). But even […]

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The Google Analytics Social channel is broken: Here’s how to fix it

Analytics, Channel: Social Media Marketing, Google, Google: Analytics, How To Guides: Marketing Analytics, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

If it seems like Google Analytics isn’t showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed. Please visit Marketing Land for the full article. Source link

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Should you connect with your clients across social platforms?

Channel: Social Media Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer to this question is: Avoid it as much as you can. I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and

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4 myths about video social media marketing, debunked

Channel: Video, How To Guides: Social Media Marketing, How To Guides: Video Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column, video / Good To SEO

Social video is hot, and with good reason. Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages of 18 and 49 than any cable or broadcast TV network, and that’s on mobile alone. More

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Why your social media audience is critical for content marketing

Channel: Social Media Marketing, Content marketing, How To Guides: Content Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire across the web. If you’re blogging for business purposes, getting your content spread can play a major role in growing your business. So what do you think

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5 metrics to measure the success of Facebook videos

Channel: Social Media Marketing, Facebook, Facebook: Video, How To Guides: Social Media Marketing, How To Guides: Video Marketing, SEO BLOG, Social Media Marketing Column, video / Good To SEO

Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture. Why does video convert more? Simply stated, it’s

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How to combat it without spending all day making new creatives

Channel: Social Media Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO / 1 Comment

Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded by advertising — so much so that many people are sick of it. Last year, downloads of ad blockers increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps

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4 easy ways to take social media marketing to the next level

Channel: Social Media Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create standout digital customer experiences? What many traditional marketers don’t know is that the world of social media marketing is changing rapidly. The ways brands use social to engage with customers

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5 Facebook algorithm hacks to up your content marketing game

Channel: Social Media Marketing, Content marketing, Facebook, Facebook: Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social Media Marketing Column / Good To SEO

Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not

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What should you do with all those ‘Likes’? How to spin social followers into gold

Channel: Social Media Marketing, Facebook, Facebook: Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re constantly told to chase more when it comes to our follower count. More fans. More “likes.” More shares. But here’s the harsh question that marketers often refuse to face: At what point does

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