How To Guides: Social Media Marketing

25 promotion tactics to ensure people actually see your content

Channel: Content Marketing, Content marketing, Content Marketing Column, How To Guides: Content Marketing, How To Guides: Social Media Marketing, SEO BLOG, Social media marketing / Good To SEO

When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be opened up with content marketing. Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone. When brands […]

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8 key steps for a successful Instagram takeover

Instagram takeovers are a great and mutually beneficial way for brands and influencers to work together. To make the most of an influencer’s huge audience base, many brands are collaborating with them and allowing them to take over their Instagram accounts for a brief period of time to showcase their personality and signature style while