How To

Apply or Ignore Automatic Google Ad Recommendations

Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended changes? In an account, you might see a score like

Apply or Ignore Automatic Google Ad Recommendations Read More »

Tips to Lower Rising CPCs

As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC.  Advertisers worked over the past year to harness automation and understand how to reap the benefits without

Tips to Lower Rising CPCs Read More »

3 Step DIY PPC Budget Pacing Tool

There are numerous software tools that make everyday PPC tasks, such as budgeting, much more efficient and effective. However, many marketers find themselves constrained by budget, or simply don’t spend enough PPC dollars to justify purchasing a tool. If you find yourself in either scenario, are looking for a better budget pacing method, or are

3 Step DIY PPC Budget Pacing Tool Read More »

How To Write Excellent RSAs

When Google released Responsive Search Ads, my first reaction was, “great! I finally have enough characters to write decent copy!”. That reaction was short-lived once I found myself staring at 15 blank headline columns in Excel. How many ways can I say “Buy These Jeans”? I began to begrudge RSAs, thinking them excessive and annoying.

How To Write Excellent RSAs Read More »

A 25 Point Checklist for Increasing Traffic MASSIVELY with Ahrefs

Want to drive a TON of organic traffic to your website? Here’s the basic formula: Pick a topic/keyword Create an exceptional piece of content around that topic Promote it. Build links to it. Rank it. Sounds simple, right!? I’ll let you in on a little secret: It is simple, but only if you use the

A 25 Point Checklist for Increasing Traffic MASSIVELY with Ahrefs Read More »

WP Twitter Auto Publish Powered By : XYZScripts.com
Exit mobile version