No matter your skill level or time in the biz, there is always an element of anxiety when tasked with creating a presentation for your clients. The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way. Considerations First, […]
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Scenario 1: Rob ran a 15-second TrueView ad for 30 days with the goal of increasing website traffic. The campaign yielded 5 conversions, with a 45% view rate. Rob deemed the campaign a success. Scenario 2: Rob ran a 30-second TrueView ad for 30 days with the goal of increasing brand consideration. The campaign yielded
The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who loves to assess risks ad nauseam, bid simulator metrics have been a real treat for me. But I have found that the standard options they offer don’t always jive with how I like to plan. When
Over the years, a lot has changed about PPC. Clients expect us to be more integrated with their overall business strategy and goals, and not just work in a silo. In particular, I have noticed a shift in our audit clients and what sort of presentation resonates the best. Gone are the days when we
Knowing your audience is an important part of your marketing strategy. You need to know and understand who you need to target to reach your goals and objectives. Effectively targeting your potential users can lead to decreased costs through personalized content and messaging, user segmentation, and better-qualified leads. Of course, the first step is to
Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the
We all know that more links = higher rankings. But building links isn’t always easy. So I am going to share 12x incredible link building strategies with you today. You can use any of these proven link building strategies to attract high quality links to your website quickly and easily! ….but you should only use
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Home / Basics / How to make a WordPress Website with GoDaddy (Tutorial Video) When it comes to high-performance WordPress hosting, GoDaddy is far from the first name that comes to mind. If you’re on a tight budget however, GoDaddy are one of the cheapest around — and if you’re just starting out (or have
I am going to show you how to make money on Fiverr step by step. If you didn’t know, Fiverr is a marketplace where anyone can sign up and sell services for $5 and That can be anything from logo design, transcript, video creation, backlinks, social signals and so on. You can even get a
It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO. From how to’s to tips to tools, these were some of our highlights from the
