How To

8 simple ways to utilize a blog to improve SEO results

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results. 1. Create a compelling name for your blog It irks me when I go to a company’s […]

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How To Choose A Great WordPress Theme (YouTube Video)

Home / Basics / How To Choose A Great WordPress Theme (YouTube Video) By WinningWP Editorial November 29, 2017 Choosing a great WordPress theme can make or break your site: sometimes literally! What’s more, since it’s also the very thing that defines how your site will look and feel, it’s also something that can hugely

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6 Google Sheets Functions Useful For PPC Reporting & Analysis

November 28, 2017 Google Sheets is a versatile tool for PPC marketers. Whether you’re using it build reports for your clients, analyze data, or other miscellaneous PPC tasks, getting familiar with some of the lesser known functions can be beneficial.   Here are the features we’ll cover in this post: Import Sitemaps Currency Conversions Sparklines

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How To Work With Sensitive Data In PPC Accounts

November 27, 2017 What do you do when you are told by the ever-present Google that you can’t use remarketing lists or other audiences in your paid search strategies? You work with out a strategy and suggest that remarketing could help engage users who have been on your site but did not convert the first

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Best Practices for AdWords Universal App Campaigns

November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15

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The Ultimate Guide to Internal Link Building for Incredible Results

Internal link building is the most powerful SEO tactic you are not using. It’s a tactic used by most well-known websites (i.e. those already ranking in the top 10) for one simple reason: it has the power to boost rankings like crazy. Don’t believe me? I am going to show you how one site used

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Guide To Remarketing In The SteelHouse Advertising Suite

November 17, 2017 As digital marketers, we have a strong understanding of remarketing’s value. Our most successful competitors are taking advantage of remarketing opportunities in AdWords, DoubleClick, AdRoll or Criteo. But what happens when your site’s unique monthly visitor total is too low for Criteo campaigns to be successful? How about when Google or AdRoll

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