Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to […]
August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated
NOW UPDATED! This post has been expanded for 2017. Enjoy! What is a “marketing funnel”? No, it’s not what you use for cooking. We’re talking about the kind of funnel that you absolutely must get right if you want your business’ sales process to run as efficiently as possible. Basically, your marketing funnel is made up of several
How to Create a Marketing Funnel That Generates Sales Read More »
August 9, 2017 When it comes to creating campaigns and ads in Facebook we’re always looking to be faster and more efficient with our time. While the default Ads Manager does a great job of walking you through the creation process, it’s tutorial-oriented approach can slow you down. Trying to launch campaigns and ads
I’m sure you’ll agree with me when I say: Using Google Search Console is more work than it needs to be. Trying to get hold of the right data at the right time can mean hours of work, complicated exports and endless frustration finding just where the heck everything is. There has to be an
My Google Search Console Tutorial Will Show You How To Put It On Steroids Read More »
Can I tell you one of the most common misconceptions in SEO? Social Media backlinks are not pointless. I get why many marketers think they are (perhaps including you). It’s because they’re no follow and they don’t ‘count’ in the realms of usual SEO. But the truth is that social signals play a role as
28 Social Media Backlinks To Increase Your Rankings Read More »
August 2, 2017 Have you ever attended a conference or a training session and thought to yourself, “this message just makes everything click into place?” This week I attended an optional training session at Hanapin about how to deliver presentations with ease and confidence. The topic intrigued me because who wouldn’t want to learn as
Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. You should be thinking about links and search opportunities during the ideation phase, before you
In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search
3 ways to use search query data from Google Search Console Read More »
Home / Basics / How to Create a New WordPress Blog Post (New YouTube Video) By WinningWP Editorial July 28, 2017 If you’ve just installed WordPress — or maybe you’ve just logged into a WordPress website for the first time — one thing you’ll likely soon be asking, is how do you create a new
How to Create a New Blog Post in WordPress? (YouTube Video) Read More »
