How To

Why You Need To Be Applying Negative Bid Modifiers

June 28, 2017 Adding negative keywords is one of the most important things needed in every PPC account. Oftentimes, we focus on increasing or decreasing keyword bids to gain more conversions. When we add negative keywords to the account, this helps the platforms shift our budget into what is working and avoids our ads showing for

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7 Google Penalty Checker Tools To Diagnose Your Site Instantly

It’s an awful feeling, isn’t it? One day you close your laptop safe in the knowledge that your site is getting healthy amounts of search traffic. Then, the next morning, you find out your site has been hit with a Google Penalty. What was once a solid stream of targeted traffic is now nothing more

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Fixing “full path disclosure” issues

Whether you’re running a web service or a blog, you should always keep your software fully patched to prevent attacks and minimize your attack surface. Another smart step is to prevent full path disclosures. For example, if your blog or service throws an error like “Warning: require(ABSPATHwp-includes/load.php) [function.require]: failed to open stream: No such file

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How Fake News Changed SEO & How to Add More Facts to a Site

Update on April 21, 2017: Fake news is in the spotlight again. Google is getting more aggressive about calling out fake news in Google search results. Last October, Google announced that publishers could use schema markup to “show a ‘Fact Check’ tag in Google News for news stories. This label identifies articles that include information

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Solving a Verizon issue (Nexus 5X)

I solved a problem today and figured that I’d document it for the rest of the world. Every time someone left me a voicemail on Verizon, I would get a cryptic text from Verizon at 900080006202 that looked like “//VZWVVM:SYNC:ev=NM;id=1;c=1;t=v;s=1XXXXXXXXXX;dt=18/01/2016 13:40-0900;l=13;dev_t=5” or “//VZWVVM:SYNC:ev=MBU;dev_t=5”. Here’s what happened. It turns out that Verizon has three kinds of

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