People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them on the horizon. So, when in 2014 Google confirmed HTTPS as a ranking signal – that is, recommended that all websites should migrate to HTTPS for the sake of their users’ security – few website owners took it as a direct […]
The state of HTTPS in 2018: Why should you migrate? Read More »
Cross-posted from the Google Security Blog. We previously announced plans to deprecate Chrome’s trust in the Symantec certificate authority (including Symantec-owned brands like Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL). This post outlines how site operators can determine if they’re affected by this deprecation, and if so, what needs to be done and by when. Failure
Immediate action needed by site operators Read More »
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’, moving in line with Firefox, who implemented this at the beginning of 2017. This now means that the 71% of web users utilizing either browser will be greeted with a warning
Migrating HTTP to HTTPS: A step-by-step guide Read More »
Google has been warning people about the dangers of unencrypted websites for years. But now the company is taking more concrete steps by declaring all HTTP sites as “not secure” starting in July 2018. Google recently announced that the Chrome browser would soon start marking all HTTP sites as “not secure.” These are the websites
Google Chrome Browser Will Label HTTP Sites as ‘Not Secure’ Come July Read More »
If you run a blog or website you’ve probably heard about SSL certificates and the idea of moving your domain from the old http:// to the secure https:// version. It’s a very important topic. In fact, this is something that will affect the security, performance and even the search engine rankings of your blog. Today
How to Get SSL (HTTPS) for Your Blog Read More »
Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal.
Lower rankings without HTTPS? • Yoast Read More »
HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or
What is HTTPS? • Yoast Read More »
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the
What is HTTP/2 and how does it benefit SEO? Read More »
Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last month, the news came that Google’s Chrome
Should I move my WordPress website to HTTPS? Read More »
In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed. Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed, and with
Why site speed is as important as ever on the visual web Read More »
