humanization

Email: The Trends To Come In 2018 – Email Marketing – SMTP services

2018, clear message, Customer engagement, Email, email 2018, Email Marketing, email message, email trends, engaged customers, gdpr, humanization, interactivity, News, personalization, SEO BLOG, transactional email / Good To SEO

Wow… It’s that time of year again! It seems like only yesterday that we sat down to tell you all about what would be in store for your inboxes over the course of 2017. Last year, it was all about personalization, automation, interactivity, as well as leveraging your transactional email experience and telling your brand […]

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Why You Need Both Personalization and Humanization

Last week, a student in my Content Marketing Master Class (we’re currently taking email addresses for the next cohort) asked about the difference between personalization and humanization. An excellent and important question, as personalization and humanization are both foundational elements of modern marketing success. Both are valuable to companies and organizations, but for very different