humour

Four funny ad campaigns from Asia which may actually make you laugh – Econsultancy

Advertising, humour /

It’s one of the oldest tricks in the book. Create a funny ad campaign and get more attention for the product you’re advertising. While easy to say, making a funny ad is surprisingly difficult to do. Most attempts at comedy in advertising either fail miserably or, at best, elicit a polite smile from viewers. Still, […]

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How the Humor Styles Questionnaire can help B2B marketers bring the funny – Econsultancy

b2b, humour /

B2B marketers are worried about offending audiences with humor. What’s new? There’s a pervasive fear of being funny amongst B2B marketers who continue to disregard the reality that humor isn’t inherently offensive, our unfiltered thoughts are. Humor is the vehicle that delivers a message. It’s a means of strategic communication. By asking the question ‘What’s

How the Humor Styles Questionnaire can help B2B marketers bring the funny – Econsultancy Read More »

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