hyper-local marketing

How Sponsoring Local Events Can Boost Your Business [Infographic]

Getting creative with the marketing budget dollars means more than just bigger, flashier ads. Smart business leaders know that thinking outside of the box, especially when it comes to marketing, can lead to surprising returns. Opportunities for corporate sponsorships are everywhere and available in every size community. Of the small businesses that have participated in […]

4 digital marketing challenges faced by franchises (and how to overcome them)

Franchise, franchise marketing, hyper-local marketing, Local, Local Marketing, SEO BLOG / Good To SEO

One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. A struggle often exists between a franchiser’s need to control their brand, and a franchisee’s desire to market their business through their own strategies. According to Jason Decker of Search

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