By Alicia Galan Something’s changed. You don’t feel as inspired anymore. You’re not getting the same enthusiastic responses you used to. You try to fall back in love, but something feels . . . off. Your brand is just like any other relationship. It’s complicated. There are issues. Issues are natural; they don’t mean that […]
If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say,
In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract. What bothers me about this simple approach is that it has a lowest
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