Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio, and they include enhancements to tools, expanded feature sets, and improved analytics, among other […]
IGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid? Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet users. What could be more effective than video marketing though? Maybe video marketing combined with
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Though it is only eight years old, Instagram has set many popularity records for social media. Within three months of its launch, it had reached the magic figure of 1 million downloads, becoming the fastest social media platform to reach that figure. In under two years, it had reached 25 million users and by June
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These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consumers are spending more time on their mobile devices than ever before. In fact, one study showed that 69 percent of internet users watch digital media
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Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube. It seemed inevitable that Instagram would hit the 1 billion monthly users mark. But what probably
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