Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. […]
How Neuroscience Affects Customers’ Buying Behaviors Read More »
I was talking to someone recently who installs a variety of tech solutions in homes who noted as an aside that smart blinds are very soon going to be the standard, default solution — that there’s just no reason to have the traditional set of blinds anymore, when you can have one that operates at
Hooray! Ikea’s long-anticipated Fyrtur smart blinds are finally on sale – BGR Read More »
There’s little better way to learn about a piece of electronics than by tearing it down. Taking a peek under the hood can reveal all manner of things about a device’s design, manufacturing, and origins. [This Does Not Compute] does a great job of doing just that, digging into the guts of IKEA’s Symfonisk speaker. Symfonisk
Tearing Down IKEA’S Sonos Speaker Read More »
Photo credit: RedditLet’s face it, IKEA, a Swedish-founded company that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, may be the most popular for DIY home accessories, but the pieces are not the easiest to build. For example, you may need dozens of different types of screws, but since they’re all packaged together,
Clever DIY Furniture Packaging Separates Parts Into Individual Steps – TechEBlog Read More »
When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a testament to the brand’s domination of the home furnishings retail market. In a way, Ikea has made home design accessible, with demographics ranging from students to families able to afford the brand’s fashionable furniture
Could Ikea dominate the smart home market? – Econsultancy Read More »
By Aaron Viles Last year, world leaders met in Paris to hash out a global climate deal to curb greenhouse gases and prepare countries and communities from the unavoidable impacts of climate change, made so by decades-long feet-dragging and unwillingness to act. While these public solutions are critical to fighting climate change, equally important are
10 Big Companies Setting Great Environmental Examples Read More »
Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned. There’s a lot to choose from, but here are 18 we think are digital trailblazers. A lot of them are big retail companies and many are born digital but not all of them. Feel free
18 companies with brilliant digital strategies – Econsultancy Read More »
This week, we look at some of the savvy moves that IKEA has been making to transform itself digitally, and consider where its business model might evolve in the future. We’ve also got the results of a study which found that the vast majority of digital leaders are behind on mobile, but don’t think that
If you do any type of online marketing or content creation, you’ve likely hired freelance writers or designers through one of the many online marketplaces. The benefit of using such marketplaces is that they serve as a middleman between clients and freelancers. As new payment methods and currencies come into play, these online marketplaces will
Will Cryptocurrency Change the Freelance Marketplace Landscape? Read More »
Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers.
6 Actionable SEO Strategies for Exceptional Customer Service Read More »
