Implications of the GDPR for marketing in UK and Europe

Is your Google Analytics Data GDPR ready?

Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration In an era where every marketer is aspiring to be “data-driven”, you, yes you, need to make sure that your marketing decisions are informed by […]

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Only 6% of companies said that they are ready for GDPR

Shockingly, 94% of respondents aren’t ready for GDPR With the new GDPR changes being implemented in May, it is a hot topic on every marketer’s mind. The change in regulations will affect the way companies can retrieve, use and store data. This change severely limits the widely practiced methods of asking for an email address

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A third of Britons will exercise their right to be forgotten after GDPR

Chart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2018. The research, conducted by media agency The7stars, found that a third of British adults plan to exercise this right after the European Union General Data Protection Regulations (GDPR) come into

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The US is going to be GDPR compliant before the EU

Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2 What happened last time? Like mentioned in part one of this series, ‘Death, Taxes and GDPR‘, we looked if companies are going to be compliant by 25th May 2018 when the General Data Protection Regulation (GDPR) comes into force

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The Information Commissioners’ Office signals crackdown with record fines

Fines for companies breaking anti-spam rules reach new highs The Information Commissioners’ Office (ICO) has the power to issue fines of up to £400,000 to companies that fail to comply with data handling and antispam law and it’s a power that they’re increasingly willing to wield. Download Premium Resource – GDPR briefing guide Our round-up

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The 4 key challenges of GDPR and how to tackle them

The 25th May 2018 marks the day that GDPR comes into force around Europe, and it’s about to change the way many of us do business A recent session I attended brought home not just the stark realities of the fast approaching GDPR, but also the plethora of unanswered questions that need addressing. In this

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Your customers don’t trust you with their personal information [infographic]

69% of customers are ‘concerned’ with their data on IoT devices Download Premium Resource – GDPR briefing guide Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation

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Only 6% of companies replied that they are ready for GDPR

Shockingly, 94% of respondents aren’t ready for GDPR With the new GDPR changes being implemented next May, it is a hot topic on every marketer’s mind. The change in regulations will affect the way companies can retrieve, use and store data. This change severely limits the widely practiced methods of asking for an email address

Only 6% of companies replied that they are ready for GDPR Read More »

A long road ahead for Direct & Digital Marketing under the General Data Protection Regulation (GDPR)

What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, the way we have obtained consent to personal information within digital and direct marketing has

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