Marketing Effectiveness in the Digital Era

Capability and performance review, Consumer brand marketing, Digital Marketing for Financial Services, Improving Marketing Effectiveness, SEO BLOG /

Our summary of sessions from #Effweek: Using a more insight-driven approach for marketing This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I’ll cover the main themes, report on the new effectiveness research unveiled at the event and give […]

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