You know you need to invest in SEO, but you’re just one person. So how are you supposed to handle everything from on-page optimization to link building and content creation? Most companies figure out pretty quickly that proper SEO requires a team of professionals – each with different areas of expertise – working together to improve organic […]
In March, Unilever announced that they saved more than €500 million (US$562 million) in 2018 by moving some of the brand’s marketing from agency to an in-house team. The savings were achieved by creating “more content in-house while making existing assets go further”, according to Campaign. So, what does this announcement mean for brands? Should
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In-housing is a growing industry trend at the moment with big brands like P&G and Vodafone cutting their agency rosters and taking more of their media buying in-house. It’s not just Vodafone and P&G, the IAB published a report showing 18% of marketers have taken programmatic buying in-house and 47% have “partially begun the process
Should you in-house or outsource paid search? – Econsultancy Read More »
