in-store tech

Does Puma’s new NYC flagship store deliver on its experiential retail promise? – Econsultancy

in-store tech, Innovation and Trends, puma / Good To SEO

Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609. The timing is curious: the German brand typically sits in third place within the global sports rankings and has reported […]

Does Puma’s new NYC flagship store deliver on its experiential retail promise? – Econsultancy Read More »

12 examples of digital technology in retail stores – Econsultancy

Brick and mortar stores have to work hard to compete with each other, and with online shopping, and one way of doing this is to use technology to create a great in-store experience. Technology can be used in various ways: for experiential purposes, to appeal to mobile users, increase convenience for shoppers, or to promote