By Keith Kakadia With the internet playing such a major role in the current marketing era, protecting your online reputation is more important than ever. Even if you don’t have a social presence, that doesn’t mean people aren’t talking. And if people are talking, rest assured, the word is spreading. What’s the word about your […]
The Beginner’s Guide to Protecting Your Online Business Reputation Read More »
We’ve all been there: the contact form that seems to go on forever. The unclear ask — what are you even signing up for? The unnecessary questions that are a waste of time to answer. The error message that refuses to let you submit a form because of some invisible, undetectable mistake. When you’re a
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Not all inbound marketing agencies were created equal. Choosing an inbound marketing agency is not a decision that should be taken lightly. With the countless marketing agencies that exist today, it can be overwhelmingly difficult to know how to choose the right one for your business. Your choice will ultimately reflect the quality of your
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There’s no doubt that you’re using all kinds of techniques to reach new audiences and make a huge marketing splash. You’ve done the marketing research, and you’re focusing on developing a website that brings your customers to you. But are you doing everything in your power? Are there strategies you’ve overlooked in your inbound marketing
Key Inbound Marketing Strategies You Might Be Forgetting to Use Read More »
More than 20 years ago in a 1997 rematch after man initially beat a computer, IBM’s Deep Blue defeated the top-rated chess player in the world, Garry Kasparov. For years following, Garry was at the center of man-versus-machine conversations, while computers around the world became more intelligent by the day and quickly were the consistent
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Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were most likely to succeed – and why. In an online essay, he wrote that instead of hardware or even software firms, it would be companies which provided information and entertainment which would stand to gain the most.
If you’ve ever had trouble keeping marketing terms and concepts straight, you’re not alone. Many professionals use demand generation and inbound marketing interchangeably. Although these two concepts are similar, they are not identical. In this blog post, we’ll define both concepts, explain how they fit together, and teach you how to maintain a balance between
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Campaign_Creators / Pixabay Economists talk about markets being oversaturated when too many product or concept variations are competing in the same space. Over-saturation leads to products being devalued. That’s what’s happening to inbound marketing. The buzzword has been on the forefront of the digital space for the past decade, and now it seems to have
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Free-Photos / Pixabay Interested in implementing an inbound sales methodology? There are several steps you can take to make the process smoother while transiting your team from an outbound to inbound sales approach. Let’s start by defining outbound sales. Outbound sales is an older, more traditional approach to sales. It is where a sales rep
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Your business has less than 3 seconds to take advantage of the micro-moment opportunities when your potential audience grabs their smartphones or tablets to quickly seek out more information on a topic or potential purchase? These micro-moments do happen. And they happen dozens of times each day. On average, millennials check their mobile phones 150
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