Inbound marketing or content marketing as it’s interchangeably called, has been enjoying its day in the sun for a few years now. Recent figures from Marketing Charts shows that 86% of B2C companies and 91% of B2B companies actively invest in inbound marketing. This comes as no real surprise. Inbound marketing has proven its worth […]
Inbound Marketing Not Bringing You Results? Try This. Read More »
mohamed_hassan / Pixabay Today’s consumers are no longer responding to the hard sell the way they have in the past. They now look to brands to be educated about products and services that make their lives easier when making buying decisions. They seek out informative content, and Inbound marketing is made to meet this modern
Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track. 1. You Chose the Wrong Influencer Seems simple, right? But finding the right influencers also means putting
If we ask you, point-blank, what is the most common method of prospecting, you would certainly answer us – and with good reason – that it is the “phoning”, or more precisely one of the components. Of the latter, namely cold calling. As a reminder, this Anglicism simply refers to the issue of outgoing calls
Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out of digital channels, 44% marketers
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Creating Content for the Top of the Funnel The top of the funnel is the very beginning of the process when a customer is just realizing they have a problem that needs solving and begins to look for solutions. This is also known as the “discovery” or “awareness” phase. For example, let’s say that a
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It’s been over two years and since I started my bootstrapped venture. With very little money to spend and no major investment backing, I was looking at ways to spread the word about my product and couldn’t afford to spend money on social media platforms. That’s not all. With no experience in marketing products for
The list of applications goes on and on. And it’s easy to see why there’s so much anticipation. But if we really could let machines (or, more accurately, algorithms) make all those decisions, and take all those actions, and basically manage all those systems, would that cost us our jobs? I don’t think so. I
As you can see, we’ve also developed a great decision-tree infographic you can use to help you understand when and when not to gate. Let’s walk through the five questions. #1 Is this a “contact us” opportunity? These are typically found at the bottom of the funnel and are a clear signal of serious buying
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AI and the SEO Connection: A Quick Primer You can’t talk about SEO and artificial intelligence without mentioning Google RankBrain, an AI program that helps process search inquiries. This AI is trained by data, which helps it understand patterns and behavior to determine whether people like your content and whether search engines should send you
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