Are you freaking out about the changes in digital marketing and worrying about the future of marketing? Change is coming. But as Ryan Deiss pointed out during his opening keynote at Traffic & Conversion Summit 2018, change isn’t coming. It’s here. The Facebook algorithm is changing and time spent on Facebook is going down while ad […]
Are you looking to acquire more customers online while also building goodwill? That’s what the Perpetual Traffic Podcast is all about! Every week for the last three years, hosts Molly, Keith, and Ralph have shared cutting-edge paid traffic strategies they’ve used with their clients and in their businesses, along with the struggles of digital marketing and online advertising
Perpetual Traffic’s 25 Best Episodes for Digital Marketers Read More »
It makes sense, right?… “To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…” You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing.
Customer Avatar Worksheet | Download the Free Template Read More »
We’re pumped about the 9th Annual Traffic & Conversion Summit coming February 26-28, 2018 in sunny San Diego, California. (STILL hoping to see Ron Burgundy.) Hailed by Inc. as the “largest, and best, marketing event you’ve never heard of,” Traffic & Conversion Summit is the largest conversion conference in North America… and Traffic & Conversion Summit
Let me ask you a question: What’s the ONE thing your business needs to take the next BIG step in its growth? Is it more ideas? More knowledge? More information? You need to have a good system in place to make sure your ideas are being prioritized intelligently and implemented efficiently. Probably not. If you’re
3-Step Business Growth Plan | Strategic Plan for Business Implementation Read More »
Let’s face it… Building a strong community can be difficult. In my time as the Lead Community Strategist at DigitalMarketer, I’ve learned there are many misconceptions that can kill your community before it’s even started. If your community is struggling to get off the ground or is trending downward, it could be that you’re thinking
Another year has come and gone and the people have spoken… In this post, we’ve pulled together the 21 most popular articles on the DigitalMarketer blog in 2016. Yep… this is the stuff you can’t miss out on. Coming in #1 (by far) is… In 2017, we sent 181,177,569 emails, a 68% jump in emails
Looking to hire a digital advertising marketer? This hiring kit will give you the guidance needed to hire the right digital advertising marketer the first time. The term “digital advertiser” can refer to a wide variety of roles and responsibilities. You might be running solo and looking to bring in someone to jumpstart your digital
It’s one of the simplest customer retention tools in recent times. And ANYONE can use it – it’s that easy to setup and use. I’m talking about web push notifications. (RELATED: Website Push Notifications: A New Way to Follow Up with Website Visitors (Without Getting Their Contact Information)) Once you have your web push notification
There’s a HUGE misconception when it comes to leveraging online communities… …but we’ll talk about that in just a second. If you’re looking to leverage community in your business (which you should be), it’s VITAL to understand where your community fits, or will fit, in your overall marketing strategy. As the Lead Community Strategist at
Community Customer Value Journey | Leverage a Community Read More »
