It’s crazy what a difference checking one box can make on the success of your Facebook ad campaign. In November of 2016, Facebook rolled out targeting expansion: You’ll find this button underneath the detailed targeting section at the ad set level of your campaigns: Long story short, when you check this box, Facebook will show […]
Facebook’s Targeting Expansion Box: Should You Check It? Read More »
Are you looking to go beyond the basics of email deliverability? If you’re familiar with most of the basics behind getting better email deliverability, like… Building (and not buying) a clean list of people who’ve opted in to see your emails Sending to your most engaged subscribers Letting people unsubscribe when they want to …then
It’s going on right now. The question to ask yourself is: Are you ready for it? It’s a changing of the guard and it will play a major role in digital advertising… This was the main focus of Ryan Deiss‘ opening keynote at Day 1 of Content & Commerce Summit 2017. Read on to learn… How to
It’s a big promise: perfect content marketing. But, for the software company Freshbooks (as an example), this web page represents perfect content marketing for a prospect that needs pricing information to make an informed buying decision. Yep, a pricing page is content. The big misconception is that content marketing is blogging. This was something I
Content Marketing | Leads and Sales at Every Step of the Funnel Read More »
Another day, another Facebook update! And that’s a good thing — no, a great thing. Whether it’s developments in audience targeting, video broadcasting, or data reporting, big brands are excited about Facebook advertising developments. DigitalMarketer’s Director of Communications, Christine Haas, had the opportunity to sit down with a slew of advertising experts to find out
We’re pumped about the 9th Annual Traffic & Conversion Summit coming February 26-28, 2018 in sunny San Diego, California. (STILL hoping to see Ron Burgundy.) Hailed by Inc. as the “largest, and best, marketing event you’ve never heard of,” Traffic & Conversion Summit is the largest conversion conference in North America… and Traffic & Conversion Summit
No one is safe… …except maybe digital marketers. Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and
It’s rare that you see a company leveraging marketing at every step of the Customer Value Journey. Most brands only leverage marketing at the beginning of the journey… as a way to generate awareness for their product or service. Or, they implement a marketing campaign at the end of the Customer Value Journey… like a
Wag! Turns Busy Dog Owners into Customers and Brand Promoters Read More »
Looking to increase your sales? Well then, it follows that increased engagement be a priority of yours, too. And the best way to increase engagement is to straightforwardly ask for it, direct response style. If you’re like most digital marketers, you spend a lot of time and effort and money on the upfront interaction and
Direct Response Strategies | Strategies to Increase Engagement & Sales Read More »
The way we buy online is changing. Today’s consumers are no longer satisfied with being talked at. Instead, they want to talk with companies. They prefer one-on-one conversations that are personalized to their unique needs (not one-to-many marketing message being blasted from a TV screen). And they’d prefer to do it from the convenience of
