As an entrepreneur, it’s important to stay on top of the latest trends in your industry. There are many different ways to do this, from networking to following news articles to listening to podcasts. To find out the best approach, we asked a panel of Young Entrepreneur Council and YEC Next members the following question: […]
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Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it
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Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. For those who may need a reminder, Sponsored Brand ads show most regularly at the top of search results in the headline position. Here is some additional info on sponsored product ads, if you are interested.
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If you haven’t been notified by Facebook in ads manager lately or read the latest Facebook news, some big changes are coming to the audience network placement. Historically advertisers have been able to use what are known as exclusion categories for controlling where their ads show. Those are gradually going away and the new option,
Exclusions, they are a changin. Last week, Google Ads announced an important change for exclusion categories: “Games” content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018. “Streamlining” covers all manner of sins. According to the Google Ads announcement, a consequence
Bing Ads announced in early April 2019 they are releasing a new ad extension format – Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to-action as an ad extension. Background Info There are 70 different action types that can be selected for Action Extensions including “Free
Bing Ads Action Extensions: What You Need To Know Read More »
Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from
It has been a challenging month for YouTube. As we recently reported, fresh concerns over child safety on the service came to light back on 17th February. In a video published to the site, vlogger Matt Watson details how the service is being exploited by paedophiles who were using comment sections under innocuous videos of
YouTube + child safety: Is the service doing enough? Read More »
EXTRA! EXTRA! Read all about it! Google is getting rid of average position, and we’re gonna shout it! Google just announced the end of average positions. Cue the pandemonium. No one likes change (well, except Google), but before we declare the end of life as we know it, let’s consider what this announcement actually means.
As of this week, you can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. With the new Console, you can learn the basics of Amazon Advertising to get started and take a test to become an accredited in Sponsored Ads. Let’s take a dive into the parts of the console
