In 2017, ASOS introduced visual search on iOS, as a way of making product discovery easier and more interesting for their users. A year on, the Style Match tool, which trawls through an 85,000+ product inventory before matching products to the look in the image, has been rolled out worldwide across both iOS and Android. […]
Will ASOS’ visual search tool revolutionize the retail industry? Read More »
In the run up to the new General Data Protection Regulations (GDPR), new data shows that 86.5% of WordPress websites in the UK are vulnerable to known hackable exploits. With GDPR now only a month away, businesses across Europe are gearing up for what will potentially be one of the biggest shifts in data privacy
GDPR: ensuring your website is secure Read More »
Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion will be spent by brands on AI technology by 2025, so this hype is having a direct impact on where companies allocate their budgets. A significant difficulty in defining the size of the
AI and machine learning: What you do and don’t need to know for SEO Read More »
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation of your business hinges on a variety of elements. It’s an ever-evolving digital mix-up of comments, reviews, blogs, and more. It’s time to take a proactive approach to improve your online reputation. Not
12 tips to improve your reputation strategy Read More »
There’s been much talk recently about Google implementing a broad core algorithm update. A couple of weeks ago, webmasters started to notice changes to their search rankings which many suspected were due to an update to Google’s core algorithm. Google subsequently confirmed this via a tweet to its Search Liaison account, manned by former Search
Google’s core algorithm update: Who benefited, who lost out, and what can we learn? Read More »
Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer. Before the technology and social takeover,
The merged approach: How combining traditional and digital brings marketing success Read More »
Like many tech and tech-adjacent industries, SEO is a largely male-dominated field. Relatively few statistics exist on the exact gender split within the search industry, but a Moz 2015 Online Marketing Industry Survey put the percentage of men working in SEO at close to 70%. SEM was a little more even gender-wise with around 60%
Eight SEO ladies give their advice on being a woman in search Read More »
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. Still, surely there’s no such thing as a website that’s never impacted by Google algorithms, right? As
Ranker: How to make a Google algorithm-proof website Read More »
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers. The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research and more than 1,600 customer
Mystified by martech? Introducing the ClickZ Buyers Guide series Read More »
“Hey Siri, what is the cost of an iPad near me?” In today’s internet, a number of specialist search engines exist to help consumers search for and compare things within a specific niche. As well as search engines like Google and Bing which crawl the entire web, we have powerful vertical-specific search engines like Skyscanner,
Pricesearcher: The biggest search engine you’ve never heard of Read More »
