Industry

High-level search marketing: How to keep your momentum from the holiday season going

holiday shopping season, Industry, PPC, Search Marketing, search marketing strategies, SEO BLOG /

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up well into the first months […]

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CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news

alexa, Amazon Echo, CES 2018, Consumer Electronics Show, Events, google actions, Google Assistant, google home, Industry, Mobile, SEO, SEO BLOG /

Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown. The past few days have seen some big developments – and a couple of even bigger teasers – for the future

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Which is the best search engine for finding images?

Bing Images, Google image search, Image Search, image search engine, Industry, Reverse Image Search, SEO BLOG /

Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a page,

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Artificial intelligence and machine learning: What are the opportunities for search marketers?

Artificial Intelligence, artificial intelligence (AI), Big Data, Content, deep learning, Industry, machine-learning, Search Marketing, SEO, SEO BLOG /

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory? The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and

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What’s behind the trend towards private search engines?

DuckDuckGo, Industry, Oscobo, private search, private search engines, secure search engines, SEO BLOG, StartPage /

Recently on Search Engine Watch, we rounded up six newcomers to the search engine landscape that are worth keeping an eye on for the future. Each new search engine takes a slightly different approach to searching the web, but there is one trait that many of the recent ones have in common: private, secure searching.

What’s behind the trend towards private search engines? Read More »

The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

enterprise SEO, Industry, SEO, SEO BLOG, Seo Industry, SEO Strategy /

As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? What have been the biggest

The highs and lows of enterprise SEO: Which strategies paid off best in 2017? Read More »

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