Industry

How to get the best visibility for your PPC ads in the run-up to Black Friday

ad copy, Amazon, black Friday, consumer electronics, Cyber Monday, ecommerce, Industry, paid search ads, PPC, PPC ads, SEO BLOG /

In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to […]

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Here’s how to get executives excited about SEO

executive team, Industry, presentations, SEO BLOG, SEO proposals /

As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than

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4 safe search engines for kids

Industry, Kiddle, KidRex, kids search engine, safe search engine, Safe Search Kids, SEO BLOG, Wacky Safe /

Young children are using the internet to search and find content more than they ever have before—but we can all understand some of the trade-offs that come with this technological advancement. Typical search engines (think Google, Bing, etc.) do not default to kid-friendly settings, and it takes a lot of adult monitoring to make sure

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Google Shopping: What do marketers need to know about the latest updates?

Industry, News, SEO BLOG /

In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market

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What do you need to know about Chinese search engine Sogou?

Alibaba, Artificial Intelligence, Baidu, China, Chinese search engines, Haosou, Industry, Natural Language Processing, Qihoo 360, QQ, SEO BLOG, Sogou, Tencent /

A few days ago, the news emerged that Chinese search engine Sogou (搜狗) is aiming to raise up to $585 million in a U.S. Initial Public Offering. Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday. The news has caused a stir among those keeping an

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Pinterest, Google or Bing: Who has the best visual search engine?

Bing, Google, Google Lens, Industry, Pinterest, Pinterest lens, SEO BLOG, Visual search, visual search engines /

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently.  How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated

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The last word on Fred from Google’s Gary Illyes

Brighton SEO, Events, Gary Illyes, Google Fred, Industry, SEO, SEO BLOG /

This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. They weren’t disappointed.  Google algorithm updates are frequently on the minds of SEOs and webmasters, and have been a hot topic for years. We are always on tenterhooks, waiting for the next change

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