The remote workforce is growing exponentially. Corporate global companies and first year startups are all turning to remote teams to get the job done. The question, however, is how do you manage your remote team as effectively as your in-office team? This is a question many CEOs, directors, and managers are facing more often as […]
8 ways of using collaborative tools to effectively manage remote teams Read More »
It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches. It’s also been another rapid year of mobile and voice search. With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few
The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results. Google clearly recognizes this, and is continually investing in improving their search experience. There are algorithm updates like Possum (rolled out in September 2016) that
Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types of visual search. The
What does visual search mean for ecommerce in 2017? Read More »
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It also
What will Google’s expanded policy on harmful content mean for SEO companies? Read More »
The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement. Instead they are driven by emotion. In such scenarios, you would be better off giving due consideration prior to taking action. The problem is that
Pump the brakes: SEO and its sweeping statements Read More »
Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine
What do we know so far about Google’s new homepage? Read More »
We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still
How to effectively combine online and offline lead generation Read More »
What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of
Five important updates to Google semantic search you might have missed Read More »
Since 1998, Google has used its homepage to host an invariably inventive ‘doodle’. The Google Doodle actually began its life as a humorous out-of-office message for the company’s co-founders, Sergey Brin and Larry Page. To let everyone know they had gone to the Burning Man festival, they placed the festival’s icon behind the second ‘o’
The 10 best Google Doodles of all time Read More »
