Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the latter Alexa is announcing new features that pushes it deeper into world of the search engine optimization (SEO) and search engine marketing (SEM). New keyword […]
Alexa.com adds more search tools to its competitive analysis Read More »
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition. But, in fact, a closer look at the performance of both sites’ leads reveals: This shouldn’t be a surprise, because this has been Walmart’s plan all along, and Despite
Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along Read More »
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News
Video SEO: New tool by Trint helps make spoken words in videos crawlable Read More »
In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms. The site, How News Works, states Google’s mission as it relates to disseminating news in a non-biased manner. The site aggregates a variety of information about how Google crawls, indexes, and
Google’s How News Works, aimed at clarifying news transparency Read More »
We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website. Checking your junk folder every morning reveals another round of emails offering the SEO-moon-on-a-stick for a low, low price. As an
Regulation in the SEO industry – Impossible or essential? Read More »
Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead. The change
Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs appeared to offer much. In
The middle ground for single keyword ad groups (SKAGs) Read More »
Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some professionals hear about it or not, however, meaning it’s imperative to
Five ways blockchain will impact search marketing Read More »
There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which
New visual search innovations tap human emotions and biological buying triggers Read More »
Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid search and anyone working in the industry. Benchmarking can help us understand where we are and what we should consider as success in our work.
Kenshoo Trends Report – The state of search advertising in 2019 Read More »
