Industry

Google’s Pichai answers to Congress: The good, the bad and the frustrating

China, Congress, data breach, diversity, Dragonfly, Events, Google, Google CEO, Google walkout, Hate speech, hearings, Industry, News, Pichai, Search, Sundar Pichai /

The appearance of Google CEO Sundar Pichai in front of Congress yesterday has been eagerly anticipated by those of us following the company’s tumultuous year in the face of criticism from international press, human rights organizations, and its own staff. The hearing – lasting more than three hours – was titled Transparency & Accountability: Examining […]

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What people search for: Tools for trends

Ask Quora, Bing, Bing Ads, Content, Google, Google ads, Google Autocomplete, google news, Industry, Instagram, Instagram Explore, Keywords, long-tail keywords, searches, social, tools, trending, trends, what people search /

Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to

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Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine

China, Chinese search engines, Chinese search market, Dragonfly, Google, Googlers, Industry, Industry News, News, Project Dragonfly, Search Engines /

More than 500 engineers, designers, managers and other staff from across global Google offices have signed an open letter at Medium.com calling on the search engine to stop their Dragonfly project and for company leaders to “commit to transparency, clear communication, and real accountability.” As we reported last month… Google’s project Dragonfly first came to

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7 content marketing stats you need to know for 2019

2019, b2b, B2B Content Marketing, budget, Content, Content marketing, content-marketing strategy, Industry, Stats /

How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end

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Why Wikipedia is still visible across Google’s SERPs in 2018

Content, domain authority, featured snippets, Google, Google SERPS, Industry, Internal linking, knowledge graphs, natural ranking, people also ask, SEO, SERP, SERPs, site links, Wiki, Wikipedia /

Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google SERPs. From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with

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Amazon emerges as search advertising powerhouse

Amazon, Amazon ads, Amazon advertising, Industry, News, PPC, Search, search advertising /

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is booming as well. In fact, it’s on track to generate more than $10 billion in advertising revenues over the next year, a nugget found within

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Google and Facebook back Berners-Lee’s Case #ForTheWeb

Case for the Web, Facebook, Google, Industry, Internet, News, SEO, Tim Berners-Lee, World-Wide Web /

On Monday, November 5, Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s future, as well as craft a collective contract for May 2019. He revealed these plans for a contract at the Web Summit in Lisbon, together with his organization, the Web Foundation.

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Data on why retail icon Sears fell in new ecommerce economy

Amazon, Analytics, ecommerce, Industry, keyword, retail, Sears, SEO, Strategy /

Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle. While the U.S. retail giant could have carved out a strong presence in ecommerce, it failed to act back in 2005 when Amazon became the

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Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant

Google, Google walkout, Industry, News /

As I write this (1st November) thousands of Google staff in offices around the world have taken to the streets ‘to protest sexual harassment, misconduct, lack of transparency, and a workplace that doesn’t work for everyone,’ according to the movement’s official Twitter feed. The mass walkout is just the latest public display of employee anger

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