We’re all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive “omnichannel, seamless, ultimate customer experience.” Yet in all the hustle, we may be missing one of the most important pieces of the transformation process: bringing our internal teams with us. Before we can transform […]
Q&A with SAP on digital transformation and search Read More »
Globant released a recent report on the rise of voice-activated technology in 2018. In this post, Globant CTO Diego Tartara shares data from the report and insight into what businesses can do to adapt to voice technology. Voice-activated technology is here and more accessible than ever before. Thirty-nine million Americans already own smart speakers, and we’re
Hey Siri, how do I responsibly invest in voice-activated technology at work? Read More »
Search marketing is going through a rapid transformation driven by new technologies such as Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain, impacting how we search for information and buy products and services online. The Transformation of Search Summit, taking place in New York on October 19 combines the expertise of ClickZ and Search
Q&A with Adobe on the future of search Read More »
We’ve covered DuckDuckGo many times here at Search Engine Watch (check out Rebecca Sentence’s great primer here). This month sees the privacy-first search engine turn 10 – an impressive age for any business that boasts Google and Bing as its main competitors. The 10-year anniversary coincides with a major funding boost for the service. This
Marking 10 years of DuckDuckGo: From Search Engine to Privacy Company Read More »
In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing themselves with the process and its functionality, certain tactics and strategies had become industry standards. The era I’m talking about is the one where Google AdSense was heavily built into the foundation of a blogger’s strategy. The “legacy” tactics associated
4 warning signs AdSense is ruining your contextual advertising strategy Read More »
Most designers and other creative professionals are well aware that people don’t always know the best way to work with them. “Clients from Hell” is a popular site lampooning this fact, featuring actual conversations between designers and their clients. While things aren’t that bad for most designers, there are still improvements to be made. A survey we recently conducted
Five easy tips to improve the creative assets for your next campaign Read More »
On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012. This week we released a broad core algorithm update, as
Key takeaways from Google’s latest algorithm update Read More »
The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is challenging for marketers to find new ways to connect with audiences. For search engines, this was a turning point in the services
The evolution of search: succeeding in today’s digital ecosystem – part 1 Read More »
Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%.
Search trends 2018: what can marketers learn? Read More »
The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. New research from Contentive, a global B2B marketing and events company, found that the role of the modern B2B marketing professional is rapidly shifting owing to the explosion of data, analytics and
The rise of the modern B2B marketer Read More »
