Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to make or break a brand. When you work well with influencers, they can raise brand […]
71% of consumers will unfollow influencers with fake followers Read More »
It can be difficult for brands to connect with their target audiences and convert them into buying customers. The modern consumer is aware of advertisements and may not be impressed by brands that toot their own horns. Which is why you need influencers. Having built massive followings on social media, influencers are viewed as authoritative
How to Create a Successful Instagram Influencer Marketing Strategy Read More »
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music festival to promote its app for booking music talent. It collaborated with influencers like Bella
How to start a micro-influencer marketing campaign from scratch Read More »
With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website
What We Can Learn from Nike’s $39B Marketing Strategy Read More »
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all –
Social media marketing trends 2020 Read More »
We all remember the clickbait era: those dark days of “This one trick…” and “You won’t believe what happened next”, of Facebook pages dedicated to mass-produced content aimed at going viral. Most of us will also remember, or at least recognise, the names behind much of that content – websites created for the sole purpose
Is Instagram’s popularity giving rise to Clickbait 2.0? – Econsultancy Read More »
Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their ad spend to fraud annually. For
How Influencer Marketing Fraud Could Cost Your Business [Infographic] Read More »
Jesy Nelson from the girl group Little Mix has been praised for highlighting the problem of online abuse on social media platforms in a new documentary, ‘Odd One Out’. The BBC Three documentary has generated a huge wave of positive feedback since it aired, with many influencers and well-known media personalities sharing their own experiences
How are brands and social media platforms tackling trolls? – Econsultancy Read More »
Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results
Five ways to collaborate with Instagram nano-influencers Read More »
“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion Read More »
