Influencer marketing burst into the digital sphere a few years ago. It was just in time, as people were increasingly tuning out ads, and brands needed a new way to reach their audience. Since then it’s grown to be a number one marketing strategy for many. You probably already know about some of the benefits […]
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Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only is influencer marketing the fastest growing customer acquisition channel, it’s also the most cost-effective. And 51% of marketers claim to acquire better customers with the help of influencers. If you’re looking for new ways to
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In the past few years, everybody has heard about influencer marketing. What exactly is this? Well, let’s take a practical example. Let’s say your smartphone broke and you need to buy a new one that is suitable for your needs. You found three phones matching your criteria: the latest iPhone, a Samsung, and a Nokia.
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Working with large numbers of smaller influencers is a logistical challenge, and requires the right set of tools How would you like to recruit an army of influential people — each with hundreds or even thousands of loyal followers — to promote your brand? If this sounds good to you, then you understand the rising
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A Complete History of Influencer Marketing and What it Means for the Future [Infographic] Social media has democratized much of our lives in a way that has made it easier than ever before to access news and information. One of the things that has become democratized is who gets to be famous. It used to
As firm believers of influencer marketing, we’ve worked with a ton of great B2B influencers in the past, and got amazing results. When done right, influencer marketing is a quick (and usually fun) way to make your campaigns more effective in less time. By reaching your target audience through an influencer instead of finding them
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Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound
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Embracing influencer marketing is a great way for start-ups to get an edge over the big brands. But as a startup, funds are limited, so naturally you want to get the best possible return on your investment. The good news is that influencer marketing doesn’t have to cost you a whole heap of money. You
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Amazon taps into influencer marketing using product recommendations Brands introducing influencer marketing into their marketing strategy has seen a massive increase in 2017. It has been reported that 70% of marketers agree that creating ongoing ambassadorship is the most effective influencer marketing strategy. In 2017, 82% percent of brands were expected to spend more on video
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The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only
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