Influencer marketing is a hot topic for everybody these days. Major businesses all over the world engage recognizable stars to help them promote their products. But what about the small business owners who don’t have the money to pay an agency to start an influencer marketing campaign? Or those who can’t offer big sums directly to […]
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My eyes widen like crazy thinking about how long old school PR outreach must have taken. Hunkering down with a notebook, a landline phone (it probably had a cord!), a Rolodex, and maybe even the phone book. The horror! Making calls, waiting while the phone rings and rings, getting routed around to different departments’ extensions.
How to Engage with Twitter Influencers At the end of last year, Twitter released a report on the 10 biggest marketing changes in 2017. They focused primarily on data analytics in real-time engagement. Strangely, they didn’t discuss the growing importance of using influencers.This is probably because many brands underestimate the importance of social media influencers.
I have created many habits. We all do. It keeps life simple and allows us to get things done without having to make constant decisions. But some are stranger than others. What shoe I put on first in the morning and what side of the bed I sleep on every night are in the ordinary
What happens when you get up at 4.30am for 4 years? Read More »
“I love wasting time and money,” says no one ever. Everybody wants to get the most of what they spend their money and time on. Fun fact: I never go to a restaurant without checking the reviews first, because I don’t like wasting time and money (and my cheat meal quotas.) Same goes for PR
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The booming growth of social media has led to the rise of the influencer marketing industry, which is projected to take up a $5 to 10 billion share in advertising by 2020. Instagram specifically is slated to play an important role. At 700 million monthly active users and a daily active user base of 200
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Social Influencer Marketing: the Future of Business? Social influencer marketing is crucial to any business strategy. Without a strong network of connections, advertisers will inevitably fall short of reaching and understanding their target audiences. On the other hand, reaching out to social influencers can pay dividends for your brand. Just ask Jon Ferrara. Jon is
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Are you fed up with being ignored by influential people in your niche? Does every email you send seem to be fall into the darkest depths of the digital ether? Do you find yourself hopefully checking your email inbox anyway, patiently waiting for that magic reply? Well, unless the email monster is back again, it looks
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It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result,
How 2017 Marketing Can Drive More Profitable Sales [Research] Read More »
