These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we’ve compiled a list of the top influencer marketing predictions that will rule 2019. Let’s take a look. 1. Brands will […]
6 influencer marketing predictions that will rule 2019 Read More »
Travel brands must select the right influencers to work with in order to see the best results and create effective stories Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But when you pick an influencer to work with, you are aligning their brand with your
Why choosing the right influencers for your travel campaign is vital Read More »
Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. In fact, according to new research from Mediakix, 80% of marketers find influencer
80% of marketers find influencer marketing effective Read More »
‘A trusted referral influences people more than the best broadcast message’ – Mark Zuckerberg Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote brand and products that they seem to believe it. Since influencer marketing is a fairly
Top ways influencers generate revenue [Infographic] Read More »
The field of Influencer Marketing has grown by a whopping 198% in 2017! ‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement with specific segments of the user base. Many companies, albeit SMEs or large corporations, have become increasingly interested in utilising both micro and macro influencers,
Interview: Assaf Eisenstein, Founder of Lusha At Smart Insights we’re always on the lookout for new tools which help marketers improve their business leads and sales. With many tools out their to help with outreach, we’re drawn to Lusha, a new tool that not only helps improve the outreach process but enriches your CRM and Salesforce
A new tool to improve outreach and enrich leads and contacts Read More »
Three guiding principles of effective influencer marketing The concept of influencer marketing is not new and has in fact existed for many decades. For years brands have worked with celebrities and other influential figures to leverage their popularity to positively impact their products and services, however, despite its long history, the rise of digital and
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Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report showed that integrating marketing campaign activities remains a major challenge, so it was interesting to see a new report from Traackr reviewing integration of influencer marketing. Their new report specifically considers influencer marketing in
B2B Influencer marketing – how integrated is it? Read More »
