influencers

Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave […]

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Facebook’s New Creator App Will Help Social Influencers Create More Video Content

Facebook is doing everything it can to woo influencers away from YouTube. The rollout of its Creator app might be just what the social media giant needs to get more video creators on its side. The app is touted to make it simpler for users to create video and live streams using mobile devices. Facebook

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The Power of Guest Blogging (And How to Get Started!)

If you are a blogger or a marketer, I am sure that you have already tried the guest blogging strategy — or at least you have considered trying it. Guest posting is an efficient marketing strategy in which writers post their original articles on blogs that are not their own. Why is this a good

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Top 6 B2B Influencers You Should be Working with Today

As firm believers of influencer marketing, we’ve worked with a ton of great B2B influencers in the past, and got amazing results. When done right, influencer marketing is a quick (and usually fun) way to make your campaigns more effective in less time. By reaching your target audience through an influencer instead of finding them

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The Gray Area of Terms of Service, Influencer Marketing, and SEO

Billions of searches are performed online every day, and a mere fraction of them will bring up your website. But to some brands, that fraction of traffic can amount to thousands or even millions of visitors. For the average online retailer, Google is often a top referrer of new business annually. So you can imagine

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Twitter influencers

How to Engage with Twitter Influencers

How to Engage with Twitter Influencers At the end of last year, Twitter released a report on the 10 biggest marketing changes in 2017. They focused primarily on data analytics in real-time engagement. Strangely, they didn’t discuss the growing importance of using influencers.This is probably because many brands underestimate the importance of social media influencers.

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Social Influencer Marketing: the Future of Business?

Social Influencer Marketing: the Future of Business? Social influencer marketing is crucial to any business strategy. Without a strong network of connections, advertisers will inevitably fall short of reaching and understanding their target audiences. On the other hand, reaching out to social influencers can pay dividends for your brand. Just ask Jon Ferrara. Jon is

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