Technology is becoming a more and more prevalent part of our lives by the day, and pretty soon driving will fall under one of many things under their control. By 2050, driverless cars and mobility as a service will be estimated to grow to $7 trillion all across the world. From 2035 to 2045 it’s […]
Organizations increasingly finding that they need to upskill, reskill and new skill their employees to keep pace with evolving demands and remain competitive. That’s why so many organizations are embracing the concept of “learning culture”. Learning cultures allow organizations to proactively address the knowledge needs of their employees on an ongoing basis – what the
7 Factors that Make a Successful Learning Culture Read More »
It took a while, but the future is here. Until very recently, machines, robots and other non-human entities capable of thinking and acting on their own have been relegated to science fiction for more than a century. The field of Artificial Intelligence research came to fruition at Dartmouth College in 1956. From then until 1974,
Lazare / Pixabay “Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.” Consumers are increasingly making their purchasing decisions based on their feelings rather
Home Infographic Hacking Email Marketing: 14 Tactics that Work [Infographic] Want digital marketing insights delivered straight to your inbox? Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. Email marketing is such a simple way to get your message across that it’s
Hacking Email Marketing: 14 Tactics that Work [Infographic] Read More »
Does your organization use the 4Ps of the Marketing Mix for its marketing strategy? Not sure? Did you sleep through your Intro To Marketing class? Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!) Don’t worry–We’ve got your back! The Marketing Mix 4Ps are: Product includes options, quality, design, features, packaging and other related
4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph Read More »
The world of SEO changes by the day – some might argue that it changes by the hour. Your ability to keep up and adjust with the updates of the major search engines determines your success in this complicated genre of digital marketing. Through the years, Google’s algorithms have seen all sorts of adjustments. Some
Google’s Biggest Search Algorithm Updates Of 2018 [Infographic] Read More »
Influencer marketing is helping big brands reach out to more people and it’s helping small businesses scale bigger by giving them more publicity. And the best part is that it provides better ROI than other marketing methods. >>Scroll down to see infographic.<< A study on influencer marketing showed that it can give 11x more ROI
All You Need to Know About the ROI of Influencer Marketing [infographic] Read More »
Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from that. In today’s digital world, everyone is looking for recommendations and reviews on the internet.
How do brands track the ROI of influencer marketing? [Infographic] Read More »
The day you start a business is the same day you begin to build its brand. You must be thorough in understanding the brand of yourself, and your company so you can convey it to the public from day one. Although the brand might alter in the future, you must have an awareness of what
4 Questions You Need to Answer to Build Your Brand Read More »
